Updated: Feb 3, 2019
According to the Campaign Finance Institute, small donors, (donors who contributed less than $200 to a campaign), are responsible for giving $239 million to the Trump campaign, $137 million to the Clinton campaign, and $100 million to the Sanders campaign during the 2016 election. Although, in a conflicting Federal Elections Commission report, Trump received $86.6 million, Sanders received $134.6 million, and Clinton raised $105.5 million.
Much of this fund-raising activity can be accurately classified with a term traditionally used to describe start-up businesses and charitable campaigns: crowdfunding.
Like social media and other technologies that have revolutionized presidential politics, crowdfunding is clearly challenging the idea that successful campaigns must be beholden to the donor class and the two major parties they patronize.
One of PurpleState™'s fundamental objectives is to use crowdfunding to give independent candidates and voters an advantage over the two parties. The founding partners will first employ it as one of the key sources of capital to build the social network that serves as the initiative's foundation. The network will create a self-sustaining source of funding for the rest of the platform and the consensus candidates & agenda that emerges from its body of users.
The key to campaign fundraising on PurpleState™ is that donations made prior to the general election will go to a political action committee or PAC for the promotion of the highest rated policies and positions on the platform, not a specific candidate. Users will also be encouraged to make donations to support the PurpleState™ platform to supplement the revenue we generate from sponsorship.
As part of the PurpleState™ process, the highest-rated candidates at the conclusion of each season of PresidentElect™, our competition reality show, will have access to our network to raise funds for their own campaign as they compete with other candidates in the general election. They will still enjoy the benefits of the PAC as it continually supports the agenda they have been chosen to fight for.
The reality is that there has almost never been an opportunity for the independent voter to donate to viable candidates outside of the republican or democratic party. It is entirely feasible that voters enabled to promote a candidate and agenda of their own collective choosing may donate sums that meet or exceed the amounts previously raised by candidates and parties that have consistently demonstrated their inability to effectively represent their interests.
The PurpleState™ initiative can be defined as a people-driven effort to establish a digital, multimedia platform designed to allow users to select or run as independent candidates.
If you support our initiative and want to get involved, go to our Get Involved page and find out more about how you can help.