PurpleState™’s Economic Engine: Blockchain & Production By Demand (PBD)

Updated: Feb 3, 2019

There are some problems that are better solved by market forces than government or philanthropy.

The PurpleState™ initiative’s financial strategy offers unprecedented opportunities for both the electorate and corporate America. Each group can expand their economic opportunity by leveraging their support of non-partisan politics and common sense solutions to serious issues facing the nation. The two primary components of this plan are Production by Demand and blockchain technology.

Production by Demand

Innovations in technology have created an emerging socio-economic model that drives the PurpleState initiative. It’s a model we refer to as Production By Demand or PBD.

The PBD model recognizes that the most efficient and profitable way to create new products and services is to organize, compensate and empower consumers to reach a consensus as to their wants and needs.

Production by demand goes beyond surveys and focus groups. The tremendous effort that is traditionally required in the concept, design, and marketing of a product or service is dramatically reduced or eliminated when the enterprise in question partners directly with the people they serve. The market is incentivized to express its specifications and the producer delivers its goods at a price that the market will bear.

How does this relate to the PurpleState™ mission? In short, candidates and agendas are the products and services of politics. If you doubt it, think about the deluge of political ads you endured in your lifetime. The Democrats and Republicans have been selling their ideas for years and voters are forced to buy due to lack of market competition.

The PurpleState™’ social network and digital campaign platform is designed to empower voters to share their ideas and collectively rate policies and candidates until the best and brightest rise to the top. Perhaps for the first time, the American people will have a chance to experience true representation in their government without being force-fed the products the two major parties have been producing for them, often with conspicuous disregard for their priorities. The platform will also provide users with compensation for their participation in the process with the cryptocurrency we plan to launch as part of the blockchain network.


Social networks and digital platforms rely on advertising revenue and subscription as their primary sources of revenue. PurpleState™ has a new take on that revenue model.

We propose to give corporate sponsors the option of paying for exposure and traffic generated on PurpleState™ with product or service instead of cash. We can do this by securing their commitment to accept the cryptocurrency we will create in our I.C.O. (Initial Coin Offering), an integral part of our blockchain social network.

PurpleState™ users will earn coin as they rate and create content on the network. They will be able to buy from our sponsors as well as speculate with their crypto-earnings. This is an investment with considerably more buying power than other cryptocurrencies can presently claim.

In this way, we will give sponsors an intimate and socially conscious way to engage with a lucrative target market...for pennies on the dollar in comparison with the millions they currently spend on social media advertising.

As we build this economic engine, we invite both tech companies and potential sponsors to participate. Those who are first to partner with us will be in a position to influence the process and take full advantage of these opportunities before their competitors do.

The PurpleState™ initiative can be defined as a people-driven effort to establish a digital, multimedia platform designed to allow users to select or run as independent candidates.

If you support our initiative and want to get involved, go to our Get Involved page and find out more about how you can help.

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